If you're reading this, chances are you've experienced the convenience of online shopping. You turn to Amazon for everyday essentials, Nordstrom for your footwear fix, and often find yourself intrigued by various items showcased on Instagram.

In today's world, e-commerce operates within a complex web of algorithms, advertisements, and referral links. Amidst this cacophony, your pursuit to find products that genuinely meet your needs becomes muddled by an overwhelming barrage of ads. Conversely, businesses struggle to penetrate this clutter and offer truly personalized recommendations.

However, this wasn't always the case.

Rewind to the 19th century, and picture this: seeking a new pair of shoes meant a visit to your local cobbler. Here, a conversation ensued about your specific needs - "What purpose do these shoes serve?" or "What's your budget?" Based on this interaction, the cobbler would suggest shoes that precisely cater to your requirements.

Enter Sears, a game-changer with its mail-order catalog. For the first time, consumers could peruse and order products from afar. While this innovation offered unprecedented convenience, it also stripped away the personal touch from the shopping experience.

As time progressed, catalogs evolved into online stores, mail orders transformed into expedited shipping, and physical currency gave way to digital transactions. Yet, the core principle remained unchanged. To discover products, companies rely heavily on impersonal algorithms that process vast data points and generate recommendations, primarily aimed at maximizing sales.

But what if we could revolutionize this dynamic?

Imagine a scenario where every customer has access to their virtual clerk, offering bespoke recommendations tailored to their precise needs.

This is the vision we're bringing to life at Mobius. We're developing an AI-driven assistant that enables customers to shop interactively. But this is merely the first step. Our vision is to redefine commerce, not as a journey through extensive product libraries and random suggestions, but as a conversational experience, allowing customers to seamlessly discover products that truly resonate with their needs.

The future of commerce is rooted in conversation. And at Mobius, we're at the forefront of inventing this new paradigm.

— Aaditya Rao, CEO of Mobius Labs